Pre-Launch
Day 1

Setup Stage

Set the founder profile, traits, and starting market before the run begins.

Founder Background
Choose Your Starting Edge

Your background sets the founder's default focus and frames how the first opportunities will feel. It is not a permanent class, but it does shape the opening read of the market.

Key insight

Pick the edge you want to lean on when evidence is still incomplete.

Founder Traits
Allocate Trait Points

Traits describe how your founder tends to make decisions under uncertainty. Moderate traits strengthen the opening position; strong traits become active founder strengths during the run.

Key insight

Spend all trait points before starting. A 7+ trait becomes a strong ongoing trait.

Region Selection
Pick Your Market

Different regions change starting cash, insight, legitimacy, network, stress, and the first opportunity pool.

Key insight

The region shapes both the first opportunity set and the pressure profile of the run.

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